Purple Patch Entertainment
African artist performing on a purple-lit stage

African talent & commercial agency

Turn the moment into a career.

Purple Patch works at the intersection of music, sports, brands and culture. We help talented people build sustainable careers — and help brands build credible relationships with culture.

Talk to us What we do
Music Football Basketball Brand partnerships PR Activations Talent sourcing Career strategy Music Football Basketball Brand partnerships PR Activations Talent sourcing Career strategy Music Football Basketball Brand partnerships PR Activations Talent sourcing Career strategy Music Football Basketball Brand partnerships PR Activations Talent sourcing Career strategy

Built by talent.
Built for talent.
Built for the business around talent.

Purple Patch is an African talent and commercial agency operating at the intersection of entertainment, sports, culture and business. We help talent build successful, sustainable careers and prepare for life after fame. We also help brands connect with culture through the right talent, ideas and experiences. A “purple patch” is a period of exceptional success. Our job is to help talent maximise that moment and turn it into long-term value, wealth and legacy.

Three business lines

One agency, three engines

Talent representation on one side, brand demand on the other. Each division strengthens the other — which is why the deals we make actually close.

Music & Entertainment 01
Artists, producers, creators

Music & Entertainment

We represent and develop artistes, entertainers and creators throughout their careers.

  • Career Management & Development

    Strategy, positioning, releases, touring and professional development.

  • Commercial Growth

    Endorsements, brand partnerships, appearances, media opportunities and intellectual property.

  • Career After Life

    Wealth planning, business development, career transition and legacy management.

Sports 02
Footballers and basketballers, first

Sports

We represent and develop athletes, beginning with football and basketball.

  • Athlete Development & Brand Management

    Career support, positioning, PR and reputation management.

  • Commercial Partnerships

    Endorsements, sponsorships, appearances and commercial-rights management.

  • Career After Life

    Wealth planning, business development, retirement transition and legacy management.

Brands & Culture 03
Brands, labels, clubs, agencies, rights holders

Brands & Culture

We help brands, agencies and institutions connect with audiences through entertainment, sports and culture.

  • Cultural Strategy & Campaigns

    Audience insight, campaign development and cultural positioning.

  • Talent & Brand Partnerships

    Talent sourcing, booking, endorsements and sponsorships.

  • Experiences & Content

    Events, activations, talent-led content and media execution.

How we work

Careers are managed,
not hoped for.

  1. 01

    Listen

    We start with the person, not the deal. Where you are, what the moment is worth, what you actually want in five years.

  2. 02

    Build

    A plan with owners and dates: positioning, releases or fixtures, press, digital, partnership targets.

  3. 03

    Represent

    We take the meetings, negotiate the terms and protect the name in every room.

  4. 04

    Sustain

    Revenue that survives a quiet year — catalogue, equity, brand IP, life after the peak.

Joakin Ikazoboh, founder of Purple Patch
Founder & CEO

Joakin Ikazoboh

Purple Patch is led by Joakin Ikazoboh also known as Loose Kaynon. He has lived the talent side of this industry before building the business side of it. Years of releases, tours, press cycles and negotiations, plus a genuine grounding in football and basketball culture.

That combination is the whole point. We know how it feels to be the talent in the room, and we know how the deal is actually written. Clients get counsel from someone who has been on both sides of the table.

“Talent is never the problem in Africa. The structure around it is.”
Get in touch

Tell us what you are
building.

ndukwegodswill@gmail.com +234 800 000 0000
Lagos, Nigeria — working across Africa

Artists & creators

Athletes

Brands & rights holders